Hi, I'm Fatah! (pronunciation fath-ah)

I untangle messy product workflows and turn them into clear, usable interfaces.

I help fast-moving product teams turn complex requirements and dense data models into structured, intuitive user journeys. With 4+ years in design and 2+ focused purely on UX/UI, my work centers on untangling information architecture and refining broken product surfaces. Currently designing core user experiences at NuSummit.

My time outside of work is spent getting lost in books, discovering new food trails, cooking, and staying active through football, basketball, and badminton.

Download Resume
Selected Works
Skills
Design Information Architecture, Ideation, Brainstorming, Wireframing, Concept Design, Visual Design, Usability Testing, Prototyping
Research User Flows, Competitive Analysis, Usability Testing, User Interviews, Secondary Research
Tools Figma, Notion, Framer, Google AI Studio, GenAI, Adobe Suite
Journey in Design
  • Engineered a smart search experience for a major AMC client, utilizing NLP-driven "verbose input" to deliver personalized mutual fund recommendations.
  • Led the design integration of Origamis AI workflows into the NuSummit ecosystem post-acquisition, maintaining 100% design continuity across platforms.
  • Designed a comprehensive Design System from scratch, reducing design-to-development handoff time and ensuring 100% visual consistency across 4 product lines.
  • Designed a high-complexity "Drag & Drop" workflow builder, simplifying technical AI processes for non-technical administrative users.
  • Spearheaded a full-scale rebranding for the founding product suite, aligning visual identity with new market positioning post-launch.
  • Designed pitchdecks which helped secure $500k in seed funding.
  • Conceptualized MVP designs for three GenAI-based products during stealth mode, directly contributing to successful investor pitches and market entry.
  • Bridged the gap between Engineering and Sales by translating complex technical requirements into intuitive, user-centric wireframes and high-fidelity prototypes.
  • Directed B2B/B2C social media strategies, managing creative output for a diverse client portfolio and streamlining internal production workflows.
  • Developed motion-graphic storyboards that increased client engagement rates by ~30% across digital platforms.
  • Pivoted content strategy from static imagery to video-first creatives, leveraging data-driven analytics to increase ~25% in audience engagement and click-through rates.
  • Orchestrated full-scale rebranding projects, ensuring 100% adherence to budget constraints and aggressive 24-hour turnaround times for high-stakes deliverables.
  • Produced high-fidelity marketing collateral for client pitches and social media.
Education
  • Creative Head of Crescent Literary Society (JUL 2018 – MAY 2019)
  • General Secretary of Computer Science Engineers Association (JUN 2019 – MAY 2020)
  • Head of Crescent Literary Society (JUN 2019 – MAY 2020)
Testimonials